Nike Canarinho

We were called upon to create Nike’s first 100% national campaign. The purpose was to develop the campaign’s identity, rescuing the love for the Canarinho team. Our campaign featured not only the selection, but the urban footprint of the pieces and the prints of some artists from Choque Cultural, in addition to highlighting the famous passion for football in all its nuances. We developed the windows, graphics and ambiance of 138 stores throughout Brazil, as well as the Canarinho store at Galeria do Rock and the Canarinho Bar in Rio. To close the project, we created the campaign website and the layouts of the Rádio Canarinho app.