Research and strategy; branding, brand positioning and architecture, naming and brand management
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KV, branding and visual identity, printed and graphic materials, packaging, signage, typography, motion, animation
Posters, illustrated types and illustrations for campaigns and digital content
Poster prepared for national dissemination of the documentary Leões de Paraisópolis, directed by Danilo Mantovani and Guga Ferri through the co-production ESPN + Spanda. Conceived by experienced rugby players, Instituto Rugby para Todos was born out of a need to meet the educational and leisure demands of the Paraisópolis community, close to the neighborhood where the creators grew up in São Paulo.
Through an innovative methodology, developed since 2004, the IRPT implemented a citizen training program capable of being replicated in other vulnerable communities in the country. It was in this context that the Leões de Paraisópolis rugby team was born. Guga Ferri brought to the briefing all the understanding of what rugby brings as a sport: values of union, discipline and friendship. Our job was to turn that into an image. The poster translates our vision of the film and speaks for itself.
The letterings and visual identity were designed to match the scenario and narrative. Using a mixed collage technique with illustrations of buildings and houses in the Paraisópolis community, we created a rugby player in action running with the ball to score the point, representing the strength of Paraisópolis as a whole.
In more than 19 years of history, we have been recognized for strategically developing and transforming design. We work with branding, graphic design, digital design, illustration, packaging and signage, as well as digital installations for advertising, film, music and entertainment.